Wednesday, December 29, 2010

Queer Fruits Film Festival test screening & market research

i have just come back from the film festival in Lismore and we may be very happy "The Confession of Father John Thomas" was very well received by our intended target Audience. There where about 200 people in the audience and before the screening started i had placed flyers on about 300 seats! Because of some technical difficulties with the last film of the night, a lot of attendance left the theatre, which made it a little hard to race down to the exit and ask people to fill in the short questionnaires i was collecting. But i managed to collect information from 27 people of our target group. The overall rating of the animation was 4.5 stars, so that is very good news. Two people signed up that they want to help out with funding a queer animation series in the future. A lot of the success of the film and the future of getting a series funded will come from building a fan base and a bit of a following for the film and the characters. OUr hardest job will still be how to reach our target Audience and have their support. I was speaking to XuxE who has traveled to Lismore form San Francisco who told me about the websites www.indiegogo.com and www.kickstarter.com. You can build a following for your film there and do a crowd raise, which means people give you money for you to make more films! We will definitely look closer into that, because out of our survey 90% of the people interviewed want to see more animated shorts with the same characters, as 95% had never seen any animation before with Queer genitalia as characters! Almost 50% wants to see the animation series broadcast on free Digital TV with an equal 10% in each category wants to see it on Pay Internet or Pay TV or Buy a DVD! These initial figures will help us with pitching the series in the correct medium and market. Even in these Global internet times, people living in Regional Australia still prefer to see a regular series broadcast on Free Digital TV.

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